Lead Management

Lead Capturing, Lead Scoring and Marketing Automation.

Maximize Lead Conversions

What if your business operated with the knowledge of who is a quality lead and who is an receptive lead? Your time would be spent nurturing valuable leads with less time wasted chasing leads.

What is Lead Scoring?

Lead Management and Lead Scoring, is a business practice that assigns a value to each one of your leads based on their engagement within your website. This process if set-up correctly, is intended to be seamless, automated, and work within your CRM.
Allowing you more time to focus on the quality of leads.

Using Customer insights to Convert Leads

Prior to having a well-oiled Lead Scoring machine, you must first have the right tools in place to capture these leads. Visitors to your website provide insight which can be leveraged in the nurturing of that particular lead, as well as background information on the proficiencies of your marketing. To most business that data is invisible and might as well not exist. With the right tools and marketing processes your website visitors will  provide you their contact information to begin the customer engagement. Each visitor who does provide a name or email address will then be tied to their previous and anonymous behavior on your website and all the future website engagement. You gain the leverage to know when these prospects are interested as well as their interests.